Today's UK dry eye market is valued at £64m and is showing double digit growth - it is set to grow even faster as a result of an ageing population and the increased prevalence of dry eye.

Research shows that despite dry eye discomfort being at best annoying and at worst debilitating, it tends not to be given a great deal of attention. This leaves a high percentage to self-administer from a confusing array of eye drop products available.

Products are purchased and rejected without fully understanding the condition, or before it has been properly discussed with an eye care professional. Surprisingly, given the size of the category, few are satisfied with their product choices, reporting that at best they offer "some relief", or more often no relief at all. As a result product purchase is often made on an ad hoc basis based on varying needs at the time of purchase.

Apart from product sales revenue, Clinitas offers valuable support to maintain contact lens and solution business. Numerous studies demonstrate that up to 70% of contact lens wearers discontinue use within the first two years, with the most common reasons given as discomfort and dryness. By remedying the problem with Clinitas, you can maintain contact lens and contact lens solutions revenues so maximising profit and retaining happy customers.

• Meets huge demand for effective dry eye treatments for varying individual needs
• Opportunity for range sell
• Captures existing high traffic without immediate referral
• Helps support profitable contact lens/solutions business
• Underlines your professional integrity
  

• Range of products


• Lost sales


• Ageing population, pre-disposed to dry eye


• Post lasik surgery


• Lifestyle, increased computer usage, travel, air conditioned environments