A further product specialist has joined the Altacor team. Alison Jones started her career as a nurse, gaining promotion to the hospital management team before leaving to join Astra Zeneca.

Her experience of working with consultants and Primary Care Trusts has given Alison useful insights into this demanding environment and of the need for cost-effective prescription products.

Alison says that Clinitas has a positive reception from the medical profession .

"I was attracted to Altacor because it is a small, successful and innovative company and I think there is enormous market potential for the Clinitas product. Many of the doctors and nurses I have been talking to are aware of its benefits so the challenge is to widen knowledge among the non-ophthalmic specialists.

"Clinitas is now being included on the formulary of Hospitals and PCTs across the country as it becoming recognised as a very good option for patients with dry-eye and is very cost-effective.