Clinitas Hydrate®, a high-performance liquid gel drop is set to hit UK stores with new packaging and a promise to bring rapid long-lasting relief from the discomfort of irritable dry eyes by boosting the tear film to keep eyes moist.

Formulated for everyday use, the liquid gel spreads rapidly on contact to quickly coat the whole eye surface, giving fast relief from symptoms. Safe, non-toxic and easy to apply, it is particularly effective for use overnight or first thing in the morning. Usually one drop is applied three to five times a day into the eye.

The new Clinitas Hydrate pack has a striking pink and blue design that will make it easier to spot in stores. Each pack contains a handy 10g tube of the transparent, sterile eye gel that can be used for up to 28 days.

Stockists include Vision Express, select Specsavers outlets, high street pharmacies and optical outlets. Clinitas Hydrate has an RRP of £4.08 for a 10g pack (€5.74 in Republic of Ireland).

Dry, irritable eyes are at best annoying, at worst debilitating and can play havoc with everyday life. Symptoms can include gritty, itchy, stinging sensations; persistent discomfort; occasional blurred vision; and watery eyes. Discomfort can occur for many reasons and be caused by anything that affects the normal production of tears. Aggravating factors include lifestyle, age, gender and health.

In air-conditioned and centrally heated places such as offices and aeroplanes, tears evaporate more quickly, drying the eye. Exposed, windy or dusty locations, such as construction sites, have a similar drying effect. Symptoms can be triggered by certain medical conditions and medical treatments such as HRT and anti-histamines, or related to the onset of the menopause.

Clinitas Hydrate contains a specialist polymer formulated to boost the tear film. Although Clinitas Hydrate can't be applied while contact lenses are in place, lenses can be inserted 15 minutes after use or following use overnight.

In addition to high street stockists, Clinitas Hydrate can be ordered online at www.clinitas.info or by calling: 01223 421410 in the UK; or +353 180 68656 in the Republic of Ireland.

The science behind Clinitas Hydrate
Clinitas Hydrate contains 0.2% Carbomer, sorbitol, sodium hydroxide, cetrimide, sodium edetate and water. Several clinical studies validate the restorative effect that it can have and its potential to improve the quality of life for dry-eye sufferers.

Clinitas Hydrate is part of the Clinitas® range of specialist eye products from Altacor Ltd, a Cambridge-based UK company. Clinitas, a sister product was accepted onto the NHS Drug Tariff in September 2008 and can be prescribed by doctors. Other products in the range include Clinitas Soothe® preservative free daily eye drops and Clinitas Ultra 3® triple action eye drops.

Clinitas®, Clinitas Hydrate®, Clinitas Soothe® and Clinitas Ultra 3® are registered trademarks of Altacor Ltd.